NielsenIQ
The Full View™
About NielsenIQ
NielsenIQ (NIQ) is a global consumer intelligence and market research company that measures consumer buying behavior and provides data, analytics, and insights to brands, manufacturers, and retailers. It combined with market research firm GfK in 2023 and operates across the consumer packaged goods, retail, technology and durables, media, and financial services sectors.
Industry
Market research / consumer intelligence (Information Services)
Headquarters
Chicago, Illinois, United States
Company size
10,001+ employees (approximately 30,000)
Founded
1923
What we do
Market measurementConsumer behavior and insightsRetail measurementBrand and media analyticsConsumer packaged goods (CPG)Digital commerce / e-commerceDigital product content (NIQ Brandbank)Analytics and activation
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