Braze
Be Absolutely Engaging.
About Braze
Braze is a cloud-based customer engagement platform used by businesses for cross-channel, multichannel marketing. Its platform ingests and unifies user data and lets brands orchestrate and send personalized messages across channels such as email, push notifications, in-app messages, Content Cards, and SMS. The company was founded in 2011 as Appboy and rebranded to Braze in 2017; it is publicly traded on NASDAQ under the ticker BRZE.
Industry
Software (customer engagement / marketing technology)
Headquarters
New York City, United States
Company size
1,988 employees (as of January 31, 2026)
Founded
2011
What we do
Customer engagement platformCross-channel / multichannel messagingEmailPush notificationsIn-app messagesSMSContent CardsUser data unificationCustomer segmentationJourney orchestration (Canvas)Analytics and A/B testingAI-powered engagement (BrazeAI)
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